Horror × Hypertrophy · Est. 2024
BigDawg.
Hardcore muscle. Real meals. Mindset that doesn't fold.
I'm Mike — 15+ years lifting, ex-strongman competitor.
I built this to share the actual system I've run for years.
No influencer fluff. No gimmicks. Just what works.
Why I Built
This.
I competed in strongman. I've run every type of program out there — powerlifting blocks, bodybuilding splits, bro-science routines. Most of them work until they don't. What actually works is progressive overload, smart volume, and showing up when you don't feel like it.
I used this exact hypertrophy system to go from 277 to 319 lbs in four months of hard bulking. Now I'm running the same fundamentals to cut back down — proving that the principles don't change, only the calories do.
I built Big Dawg because most online fitness guys are selling you an image. I'm selling you a system. What I post is what I do. What I sell is what I run. That's it.
Big Dawg
Rules.
Never miss twice.
Track your lifts or you're lying to yourself.
Sleep is part of the program. 7+ hours.
Show up even when you don't feel like it.
Earn intensity with consistency.
Standards don't fold. Standards are the point.
Get
Started.
Three ways in. Start free, stay or go. No pressure — the program sells itself.
7-Day Workout Sample
Week 1 of the full program. Upper A + Lower A. No credit card. Just download and run it.
$0No card needed
12-Week Hypertrophy Program
Full 4-day upper/lower split. Deload weeks built in. Works in any commercial gym. $46.99 once — lifetime access.
$46.99One-time · Lifetime
Big Dawg Monthly Coaching
Custom programming built for your schedule, gym, and goals. Weekly check-ins + form reviews. Cancel anytime.
$249Per month
Want It
Custom?
- 1What's the goal right now: size, strength, or leaning out?
- 2How many days can you train consistently: 4, 5, or 6?
- 3Any injuries I should program around?
I'll reply with the best next step. Mon–Fri within 24hrs.
Start Today
No excuses.
Just reps.
Start with the free workout. If the system works for you, the full program is 46 bucks. Simple.