THIS IS
WHO
I AM.
6'4". 15 years under the bar. Ex-strongman.
Currently in the middle of a 16-week cut — and documenting every rep of it.
I DON'T SELL
WHAT I
DON'T RUN.
I've been training since I was a teenager. Competed in strongman. Moved serious weight. Made every mistake there is to make — program hopping, inconsistent effort, chasing shortcuts that don't exist.
What actually worked was simple. Heavy compounds. Progressive overload. Showing up on the days you don't feel like it. I ran that system and built from 277 to 319 lbs.
Big Dawg is that system — documented, organized, and built for people who work full-time jobs and still want to train like it matters.
I run the same program I sell. Currently Week 16 into a 16-week cut using the same fundamentals. You're not buying a PDF from an influencer. You're getting the system I actually live.
THE IRON DEMON
DOESN'T
NEGOTIATE.
The Iron Demon is the switch that flips when the weight gets heavy and the easy thing would be to quit.
Horror x Hypertrophy is not an aesthetic. It is the belief that the thing trying to break you is the same thing that builds you.
Every piece of this brand — the programs, the coaching, the apparel — is built around that idea. You either hold the standard or you don't.
Different demon."
Two brands. One standard. Big Dawg is the training system. The Shape Fitness Co. is the emblem you wear when you hold it.
NO HIGHLIGHT
REEL.
Documenting this cut in public. Every week. The good sessions and the bad ones. Follow the journey to see where it ends.
START
HERE.
Free workout. No card. Week 1 of the full system. Run it. If it works, you know where the rest is.